What is Guerrilla Marketing and types of Guerrilla marketing

Guerrilla marketing is an advertising approach that employs unconventional and budget-friendly methods to promote a product or service. It is a strategy that aims to grab the attention of potential customers through creative and unexpected means. The goal of guerrilla marketing is to generate buzz and create a memorable impression on consumers without spending a lot of money on advertising. There are many types of guerilla marketing. It depends on the company and its product. One can not just stick to a certain type of guerilla marketing. Guerrilla marketing is a non-traditional marketing strategy that involves using creative and unexpected tactics to promote a product or service, often relying on word-of-mouth and viral marketing to spread awareness rather than traditional advertising methods.You can use your own creative mind to create your own ad.

Here are some types of guerrilla marketing that would give you a headstart:

1. Ambient marketing:

 This type of guerrilla marketing involves placing advertising messages in unexpected places, such as on sidewalks, bus stops, or park benches. Ambient marketing aims to create a memorable experience for consumers and capture their attention.

2. Experiential marketing: 

This type of guerrilla marketing involves creating an interactive experience for consumers. This can be done through events, pop-up shops, or interactive installations. The goal is to create a memorable experience that will leave a lasting impression on consumers.

3. Viral marketing:

 Viral marketing involves creating a message that is designed to spread quickly and organically through social media and other digital channels. This type of guerrilla marketing often involves creating humorous or provocative content that is designed to go viral and generate buzz.

4. Street marketing: 

Street marketing involves using public spaces, such as sidewalks or walls, to create advertising messages. This can be done through chalk art, stickers, or graffiti. Street marketing is often used by small businesses or startups to create a buzz and generate awareness.

5. Guerrilla PR:

 This involves using publicity stunts or other unconventional tactics to generate media attention. This type of guerrilla marketing is often used by non-profits or social causes to raise awareness about a particular issue or cause. 

Guerrilla Marketing Tactics

Guerrilla marketing is a marketing strategy that focuses on unconventional and innovative tactics to promote a product, service, or brand. It aims to create a buzz and engage with the target audience in unexpected ways, often using low-cost or even free methods. There are so many guerilla marketing tactics that one cannot imagine.  Guerrilla marketing relies on creativity, imagination, and a deep understanding of the audience.

There are various types of guerrilla marketing tactics, including:

1. Ambient marketing:

 Using the environment and surroundings to create a unique and memorable experience for the audience.

2. Experiential marketing: Creating a hands-on, immersive experience for the audience that allows them to interact with the product or brand.

3. Ambush marketing: Taking advantage of a popular event or occasion to promote the brand or product without officially sponsoring the event.

4. Viral marketing: Creating a buzz around a product or brand by using social media and other online platforms to spread the message quickly.

5. Street marketing: Using public spaces, such as streets, sidewalks, or parks, to create a memorable experience for the audience.

Guerrilla Marketing Examples

Guerrilla marketing is a very common type of marketing practice that we see in some guerrilla marketing examples in our day-to-day life, but we fail to identify it. Some examples of guerrilla marketing include:

1. The Red Bull Stratos Jump:

 Red Bull sponsored Felix Baumgartner’s jump from space, creating a viral marketing campaign that generated millions of views and impressions.

2. The Dove Real Beauty Sketches:

 Dove created a video campaign that highlighted women’s perceptions of their beauty, which generated over 67 million views on YouTube. 

3. The ALS Ice Bucket Challenge: 

ALS Association created a viral social media campaign that raised over $115 million in donations by encouraging people to dump a bucket of ice water on themselves and nominate others to do the same.

Guerrilla Marketing Controversy

However, there have been controversies associated with guerrilla marketing tactics. In some cases, these tactics have been criticized for being too aggressive, deceptive, or intrusive. For example, in 2007, a guerrilla marketing campaign for the Aqua Teen Hunger Force cartoon in Boston caused a bomb scare and resulted in the arrest of two men. Similarly, a 2013 campaign by Samsung in New York City involved paying people to pose as fans of the brand and post positive reviews online, which sparked accusations of astroturfing. Therefore, it is essential to ensure that guerrilla marketing tactics are used ethically and with consideration for the target audience and surrounding community.

How to do Guerrilla Marketing for Your Own Company?

You can use Guerrilla marketing to highlight your brand and engage your target audience. It is a very unique way to advertise your brand at a lower cost than traditional marketing practices. 

Here are some ways how to do guerrilla marketing for your business:

1. Identify Your Target Audience: Understand who your target audience is and what kind of experiences they enjoy.

2. Be Creative: Think outside the box and come up with unique and unexpected ideas that will stand out.

3. Be Memorable: Create an experience that will be remembered and shared by consumers.

4. Use Social Media: Use social media to amplify your message and increase your reach.

5. Measure Your Success: Track your results to determine the effectiveness of your guerilla marketing campaign and adjust your approach as needed.

Conclusion

In summary, guerrilla marketing is a creative approach to marketing that can help businesses achieve their marketing goals without spending a lot of money on advertising. The above types of guerrilla marketing are just a few examples of the many different tactics that businesses can use to promote their products or services in a memorable way.