To establish a successful social media platform, one must engage in a few practices that would benefit the brand. There are not any defined rulebooks to follow. But whatever suits your brand the best. They safeguard you from many pitfalls in your way, from posting the wrong content on the wrong social media platform to posting inappropriate content. 

Here are the 12 best social media practices that every brand should follow to boost their social media.

1. Know your audience

The primary step is to research your targeted audience. Define the interests and age group of your audience. By finishing this step, you will get an idea that which social media platform your audience is active, on and what type of content you are required to post. 

2. Presence on appropriate social media

After researching your target audience you will have a clear idea that which social media platform your audience uses. Now you can decide on which platform you have to focus on most and what type of

content needs to be posted. You don’t need to be present on all the social media platforms if it does not benefit you. Being on the right social media platform and posting relevant content will do the job competently.  

3. Focus on Branding and strategizing 

The most important part of marketing is branding your business. Set your goals and create a strategy that suits you the best. Define the vision and purpose of your brand. Strategize your content. Even if you are posting content, there should be a certain message or branding strategy behind it. 

4. Post relevant content and the right time of posting 

Post content that your audience will be interested in seeing. Don’t hop on hot trends that do not benefit you. Define your schedule of the month. For this, you can make a social media calendar. By this, you will be able to strategize your content. You need to decide the frequency of posting. Whether it is twice a week or every day, it totally depends on the type of your brand. This social media practice will skyrocket your social media platform.  

5. Use hashtags

Add hashtags in your posts. Also, add hashtags that are unique to you. Use trending hashtags to reach a wider audience. Add hashtags related to the content of your post. Apart from using common hashtags, try to find hashtags that have a lower number of posts in them. With this, you will easily be able to rank in that segment.  

6. Schedule your content priorly

Various social media platforms have options for scheduling posts beforehand. You can create a social media planner on apps like Facebook. You can get an overview of the schedule of the whole month. When you schedule your posts priorly, you are able to focus on your other clients or priorities. It also gives you space to rectify the content and take necessary actions. 

7. Cross-posting

Cross-posting means posting content on different social media platforms. This is the best social media practice. Well, you need to adjust the content before cross-posting, as you can not put the same content on all social media platforms. 

You can write blogs or articles on LinkedIn and share its link on Instagram or Twitter and simply mention brief points.

8. Mix up content

Mix-up content means posting different types of content on the page. If your brand is product based, your social media feed should not be filled with only product pictures. You should post mixed content like an informative post, memes, behind the scene of your company, etc. 

9. Dont neglect feedbacks 

It is said that customers are god. Focus on feedback. If you get positive feedback then cherish it. If you get negative feedback then take it in a positive way. Look where you went wrong and work on it. 

Ask your audience for their feedback. This not only builds your brand reputation but also keeps your customer engaged. It builds trust among your followers. 

10. Responding Promptly

Be active on all your social media platforms. Respond to your followers promptly. Keep checking your DMs and comment sections. Customers enquiring in your comment section or DMing you is the biggest opportunity. Don’t miss it. 

11. Invest in social media marketing 

Social media marketing is becoming an essential part of businesses. According to study, companies have approximately invested $230 billion dollars for running ads on social media. 

You should create a monthly budget for social media marketing. You can use services like Google Ads, Facebook Ads, etc to highlight your business across social media apps. You can also tie up your brand with social media influencers. 

Conclusion

Every brand is different. These social media practices might not show wonders with a snap of the fingers. It sure takes time. You can see a visible difference after following these social media marketing practices. 

Get the best social media practices by contacting us. We provide all kinds of marketing solutions. Strategise, create, and post across all social media platforms. Get your free consulting today.