What is mobile marketing & types of mobile marketing

Description: Get to know more about mobile marketing and learn about types of mobile marketing. Implement a mobile marketing strategy for your business

What is mobile marketing?

Mobile marketing is a type of marketing strategy that interacts with and influences users’ behavior. It helps to drive traffic through various features present on a mobile phone. 

They engage their target audience with attractive messages, texts, emails, videos, etc.

Ordinary, 46.5% of people use smartphones in India. Apart from this, approximately, more than 50% of the customers start their product searches from their mobile phones. 

Thus, mobile marketing is a type of strategy through which you can play with the user’s mind.

Types of mobile marketing

Mobile Marketing is a broad term. There are different types of mobile marketing for different segments of the market.

Here are some types of mobile marketing: 

1.  SMS Marketing

You would have often noticed that your phone is often bombarded with numerous SMS from companies. This is called SMS marketing. Companies fetch data of their targeted audience and send them. It is a permission-based service where you can reach your potential client by sending an SMS with 160 or fewer characters. Companies often add a direct link to their website in these messages. 

This is a very beneficial marketing strategy as the rate of a person opening this SMS is between 90-99%. It is also much cheaper than other means of mobile marketing like email marketing. 

2. In-App Marketing

It is a type of marketing in which ads are on different applications. Apps like Instagram, Facebook, WhatsApp, Telegram, and TikTok are the top 5 apps in which there highest volume of In-App marketing. 

You can run ads like a post on Instagram, a video or a reel, or like a small banner at the bottom of the page. 

Location-Based Marketing (GPS)

This allows companies to promote and add content relevant to their location. It uses GPS technology. Thus it is also called Geolocating. 

According to a study, it was found that geolocating marketing help companies to get better engagement and response, as this type of marketing enabled them to run ads according to their relevant location. 

Advantages

Here are some mobile marketing advantages that you need to know:

• Cost efficient 
• Location-based marketing 
• Personalization according to your needs 
• Optimal reach

Challenges 

Apart from how convenient mobile marketing is, here are some challenges that you might face : 

• Development of an effective strategy 
• To effectively reach customers
• Measurement of output
• High competition 

Strategies 

Here are some tried and tested strategies that you should apply while applying mobile marketing:

• Set goals 

This is the crucial element of mobile marketing. You need to define goals. You will have to decide what is the purpose behind mobile marketing and how would it benefit you. You need to set goals that if you are investing a certain amount in mobile marketing and you will get a certain amount of positive response. 

• Define your target audience

You need to research your target audience and see on which platform they are most active. Accordingly, you will have to make content appropriate to the platform. Thus, it is necessary to get this done beforehand. 

• Feedbacks

One of the best ways to increase traffic is to know what your audience needs. You need to know the type of response you get and work on it accordingly. This will help you to establish accurate statistics and help you need to create an attractive strategy to bring more traffic. 

 Success stories 

For the new season of the series Black Mirror, Netflix allegedly sent out a disturbing message in the middle of the night to their users. The message was sent by username ‘iamwaldo’. The message read as “ we know what you’re up to. watch and see what we will do”. This sent terror among the users.

Another strategy was to display a broken screen on their phone as though they were living the show. 

This Netflix’s campaign was a hit and it was successfully able to old as well as new viewers. 

Our Takeaway

In this 21st century, mobile phones and we are inseparable lovebirds. Let us use this opportunity to get something fruitful. Many big bulls of the market are into mobile marketing. So why not you? 

Contact us to get the best marketing services!